Don't sell to everyone!

Suppose you are a company that sells luxury candles. At first glance, you might think that your target audience is anyone who loves candles, right? But the truth is, it's still a pretty broad group. Instead, you can narrow your target audience to a more specific group, such as people who like self-care and pampering.

By focusing your marketing efforts on this specific group, you can create brand identities and messages that appeal to their desire for relaxation and pampering. You can also create packaging and fragrances that embody luxury and relaxation. This can lead to a more engaged and loyal audience who are more likely to share your products with their friends and family.

But let's go one step further. Within the self-care and pampering group, you can even narrow the scope to a more specific group, such as busy working professionals who need a moment of relaxation in their hectic schedules. By understanding their specific needs and creating messages that speak to their struggles, you can really connect with this audience and build a strong following.

This targeted approach can also help you make strategic business decisions. For example, if you know that your target audience is made up of busy, working professionals, you can focus on selling your products through the channels they are most likely to use, such as online marketplaces or social media. You can also create promotions and offers that specifically target this group, such as bulk purchase discounts or packages of other self-care items.

All in all, narrowing down your target audience can help you create brand identities and messages that really resonate with your ideal customer. It can also help you make more informed business decisions and ultimately drive revenue growth. So don't be afraid to be specific and target your marketing to a specific audience - the results may surprise you!